5 Reasons our 1% for the Planet Membership is Good for our Company and the Planet
Why we love our 1% for the Planet membership
Every Earth Month we have a renewed sense of commitment for our mission to reduce single-use packaging. We also confirm that our goals continue to align with our actions. This all became easier for us in 2015 when we made our giving more concrete and transparent by becoming a member of 1% for the Planet and pledging to donate 1% of our annual sales to non-profits that benefit the environment. Started in 2002, 1% for the Planet is a unique partnership of brands committed to protecting the planet and non-profits who work hard to achieve the same goal. Why you should consider becoming a member of 1% for the Planet:
1. Our planet needs our support now more than ever
Convenience has come at a great cost as our throwaway lifestyle pollutes our wild spaces and wildlife at an alarming rate. According to a report by the World Wildlife Fund, if we continue generating waste at the current rate, by 2030 the amount of plastic pollution on the planet will double, with oceans the most visibly affected. We believe that targeted giving can have a huge impact on the health of our environment.
2. Non-profits that support our planet need the funds to continue their work
Through our 1% for the Planet membership, we give directly to approved non-profits of our choice including 5 Gyres, Plastic Pollution Coalition, PLAN, Rethink Disposable and Turning Green. Direct giving helps put funds in the hands of our favorite organizations quickly and efficiently, helping to fuel the future growth of the global movement to protect our planet.
3. We align with like-minded, purpose-driven companies who love the planet as much as we do
We are part of a growing network of more than 1,200 environmentally conscious companies and brands that band together to increase our environmental impact. We all share the same common belief: environmental protection and good corporate citizenship are core business principles and our joint responsibility. We get to engage with those who share our passion, taking part in local community events and exchanging ideas.
4. We have a targeted, meaningful giving strategy that’s always in alignment with our goals
We save time and resources by targeting our giving strategy to support carefully vetted organizations, and it’s easy for us to stay true to our giving goals of always supporting non-profits that share our mission.
5. Our customers can rest assured that our giving is authentic and audited
1% for the Planet is a globally respected brand with a powerful reach. Our customers not only know that we’re serious about our giving, they also know that we will follow up on our commitment.